There are myriads of reasons why people watch TED and TEDx talks, and myriads of outcomes.
Some might want to be entertained with interesting facts about the world, or music or humour, or to be challenged to think in new ways about the world.
Others might want to find a campaign to support, and there are plenty of talks describing plenty of opportunities, not least the talks at TEDxExeter 2015 by Matthew Owen about Cool Earth and by Carmel McConnell about Magic Breakfast. Of course, it’s possible that it’s the talk which grabs the unsuspecting viewer by the scruff of the neck and makes them start the campaign. Bandi Mbubi’s talk at the first TEDxExeter inspired a group of people to coalesce around him and found Congo Calling.
Yet others might be looking for new ways of doing things in the workplace. Alan Smith’s talk at TEDxExeter this year may well be inspiring many to use more data visualisation in the decision-making process. Others might be looking for new ways of being and seeking to change themselves, or seeking to affirm themselves, but they are challenged anyway.
Scientists have found that “when we read a story and really understand it, we create a mental simulation of the events described by the story”. It is as though reading a novel or biography adds to our experience of the world, a safe way of trying things out. Perhaps watching TED talks also enables us to try on for size new approaches to working, living, viewing the world, or even new selves.
A talk like Manwar Ali’s on Jihad, also at TEDxExeter 2016, holds up a mirror to the choices we all face between light and dark, our potential for violence and for peace. Going off the TEDxExeter piste now, Brené Brown’s talk takes us through the experience of allowing our self to be vulnerable and life to be uncertain. Susan Cain asks us to empathise with introverts, recognise their strengths, and maybe gives some the lightbulb moment of realisation that that is who they are.
CS Lewis wrote of “the few” and “the many” readers. “The few” are those who seek out space to read, who must read, who often re-read books, and who are open to being deeply changed by what they read. “The many” read when there is nothing else claiming their attention, do not re-read, and show no sign of being changed by what they read. I would like to coin “the TED few”, who would be those who make space for new ideas, who often re-watch talks, and who are open to being deeply changed by what they see and hear.
Much of my reading is by people who have similar interests: who have or are seeking a sense of place; who are living and working prophetically; who have experienced the struggles and sometimes the successes. Recent examples include Spiritual Activism by Alastair McIntosh and Matt Carmichael, and Daybook, the Journey of an Artist by Anne Truitt. I am not reading in order to follow their example or recreate what they are doing, but because through their stories I learn that I am not particularly special or different, that others have similar goals to mine, and that they doubt and lack confidence and have struggles too. And that somehow gives me hope and the energy to persevere a while longer.
In a similar vein, my prime motivation for watching TED talks is to find other people who are risking and creating and doing great stuff. So I tend to gravitate to the talks on creativity and art, like Peter Randall-Page’s talk at TEDxExeter 2015, and two of my favourites by Janet Echelman and Stefan Sagmeister. It means I am often tempted towards envy, and thinking that I wish I could do or had done that. I need to remember that I won’t do the same thing, but I will do some thing, and I should focus on and celebrate that thing. What I am seeking from TED talks are stories of people who are blazing trails of possibility, and effectively giving me permission to do my own risking and creating and (hopefully great) stuff.
The film Shadowlands gave CS Lewis the phrase: “we read to know we are not alone”. I think it’s true. I also think that deep down we watch TED talks to know we are not alone.
Clare Bryden, TEDxExeter Storyteller