The Big Society meets the Great Vowel Shift

The Tories dropped the Big Society into their 2010 Manifesto, but have never explained satisfactorily what they meant. Here are some possible interpretations:

Bag Society?
Encouraging unfettered consumerism, such as taking away 6 billion single-use plastic bags from supermarkets every year, and worshipping at the altar of Gucci and Hermes.

Bug Society?
Installing CCTV cameras on every street corner and at a every water cooler, to detect when ministers’ unethical activity might become embarrassing, and keep track of anyone who considers the possibility of non-violent action.

Beg Society?
Cut-cut-cutting the safety net, so the 1% have the 99% where they want them.

Bog Society?
We’re all going down the pan.

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